It all began, against all expectations, in the valley next to Verzasca: Vallemaggia. Two enterprising gentlemen, Fabio Lafranchi and Raffaele Dadò, following their passion for music and the desire to make their valley’s tourist offerings more attractive, decided to organize the Vallemaggia Magic Blues, a traveling blues music festival. Carmen Gianettoni was thrilled by the event and immediately expressed her desire to create a similar offering in Valle Verzasca.
One spring evening in 2005, the ice rink at the Sonogno Sports Center appeared to everyone as the ideal place to bring a new festival to life. However, a problem arose: what kind of music to offer? And that’s how the idea of creating a country music festival was born, a genre little known in Ticino, a great passion of Carmen’s, and one that also recalls the Ticino migrations to America in the last century.

